We're not just a payment processor. We're on the side of the businesses that use it.
Have you ever spoken with anyone about what YOU can do to prevent the card processing industry from making huge profits at your expense?
We're not just a payment processor. We're on the side of the businesses that use it.
Knowledge is the most valuable payment solution we offer.
When people are asked, “What is one ability you wish you had but don’t?”, two answers consistently rise to the top: invisibility and the ability to read minds.
At first glance, these seem completely different. But look deeper, and they reveal something they have in common: the desire for access to information that is otherwise unavailable to us.
Think about sitting across the desk from a sales manager at a car dealership. Most of us have been there. It can be an uncomfortable and intimidating experience because we assume the person across from us knows something we don’t. Information that could benefit us, but information they may not be eager to share because it could affect their outcome.
That uncertainty creates hesitation. We begin to question whether we are getting the full story, whether we are being treated fairly, and whether the information being presented is designed to help us, or simply to influence our decision.
The credit card processing industry is no different. Rarely, do you get the full story.
Most businesses have been approached with promises of “LOW RATES.” And the concern behind that promise is universal: “Am I paying more than I should? Am I being taken advantage of?.”
It is the same feeling we experience when purchasing a vehicle. We worry that someone on the other side of the table has information we don’t have, and that the imbalance puts us at a disadvantage.
This is why many businesses have changed merchant service providers more than once. The promise of lower rates was made, trust was established, and then, over time, the reality did not match the expectation.
So the search continued. Another provider. Another promise. Another hope that this time would be different.
Yet repeating the same process while expecting a different outcome rarely changes the result.
What if you had access to the information they have? Better yet, what if you understood the industry better than the person selling you the service?
That is not only possible, it is exactly where the advantage begins.
Consider this: if you want to become a lawyer, you must pass the bar exam. If you want to become a doctor, you must pass medical boards. But in the credit card processing industry, there is no comparable requirement to demonstrate a deep understanding of payment systems, pricing structures, or how to protect a merchant’s interests.
Many sales representatives enter this industry not because they have been trained as payment experts, but because they are attracted by the opportunity to earn substantial commissions. Their compensation is often tied to the margins they create, not necessarily to the savings or long-term success they deliver to the businesses they serve.
Need proof? Consider how often you have heard the statement: “We have the lowest rates.”
But what does “rate” actually mean?
A single rate is no more an accurate measure of credit card processing costs than pounds are a measurement of height. Without understanding what makes up your processing fees, that statement provides very little insight.
Knowledge changes everything.
When you understand who gets paid when a customer uses a credit card, how much each participant receives, why they receive it, and, most importantly, what can be done to manage those costs, you gain control.
You gain the ability to identify unnecessary expenses.
You gain the ability to understand the fees charged by card-issuing banks, which typically represent the largest portion of your processing costs.
You gain insight into how Visa, Mastercard, Discover, and American Express generate revenue.
And you gain the ability to distinguish between fair, appropriate processing costs and unnecessary fees designed primarily to increase margins.
At SōBōNet, we believe businesses deserve that knowledge.
We invite you behind the curtain.
Even if you never want to become an expert in payment processing, you can have confidence knowing you have someone in your corner, someone focused on protecting your interests, controlling your costs, safeguarding your payment data, and helping you implement better ways to accept payments.
We don't sell payment processing. We represent the businesses that buy it.
CONTACT US
To discuss how SōBōNet may be able to help your business, or to schedule a demonstration, please email us, or call us directly!